An exciting opportunity to lead the marketing function and cross functional matrix team for 2 key growth brands. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.

SUPERVISIORY RESPONSIBILITY

• 3 Brand Managers
• Co-Leadership of cross-functional brand team

KEY DUTIES AND RESPONSIBILITIES

Brand Leadership

• Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management

Team Leadership

• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed

Strategy Formulation

• Explore known unknowns with market research that provides meaningful insights to solve challenges
• Synthesis of data into insights to determine brand strategy through pre- to post- launch
• Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
• Tell the story and ‘sell’ the strategy and ambition to the organization
• Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution

• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these

Innovation

• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team