Scope

Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:

• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&OP preparation
• 1-year Financial Plan & Long-Range Plan.

Analysis to Insights

Responsible for:

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

• Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Leverage on strong relationships with international and local internal stakeholders
• Demonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team.