The Digital Lab Content Operations team specializes in digital content creation, content optimization, and innovative marketing solutions to enhance engagement across key brands. As an intern, you will gain hands-on experience in content management, digital testing, and cross-functional collaboration in a highly regulated environment.

Key responsibilities include:

• Create iterative content for A/B testing using AbbVie’s content creation platform
• Clone and build test-and-learn content to improve engagement rates
• Share digital content testing ideas with marketing to gain alignment prior to review
• Partner with creative agencies for design file updates
• Lead the routing of content through the Material Review Process for approval and compliance
• Maintain content inventory (templates and modules) for assigned brands
• Provide content creation tool and process enhancement ideas to product owners
• Escalate content tool platform issues to product owners