The Associate Director, Consumer Marketing will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain body contouring consumers and build brand affinity and loyalty for CoolSculpting® and CoolTone®. This includes, but is not limited to creative, paid digital, social media channels and assets (paid and organic) and websites for both brands.

This role is the day-to-day owner of essential marketing programs and works directly with the Head of Marketing to ensure brand positioning and strategic imperatives are integrated into brand campaigns and to ensure all initiatives support both brand awareness/consideration and consideration/trial goals. The role will manage a marketing budget inclusive of non-working and working media to drive the business goals for the brand in the U.S including executing our new business model for CoolSculpting and expanded label for CoolTone.  Including but not limited to budget management, category creation, applying brand positioning and strategic imperatives to ensure all initiatives support both brand awareness/consideration and consideration/conversion goals.

This role will work fluidly across various stakeholders across the business and external agencies to ensure all elements of consumer marketing is rooted in strategy and consistent across all touchpoints. Critical to the role will be exceptional leadership skills and proven marketing savviness and a sharp consumer lens as you bring the marketing plans to life while working hand in hand with a wide range of other functions in the business. This role must have demonstrated modern marketing acumen, experience in managing consumer brands and demonstrated skillset in leading people and projects with the ability to anticipate and pivot quickly as driven by the needs of the business.

Specific responsibilities:

• Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns for CoolSculpting® and CoolTone®
• Lead the consumer strategy, budget planning and execution for expanded market in medical weight loss patient population and consumer activation.    
• Collaborate lead internal creative team and external creative agencies to develop creative and content for all channels. 
• Lead in the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
• Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners
• Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan. 
• Manage external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute timely and within budget.
• Lead social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion.
• Train and support CoolSculpting & CoolTone practices on external marketing best-practices/learnings while helping them optimize their consumer marketing strategies
• Support sales team on consumer marketing training needs & strategy execution
• Lead partnership initiatives that will increase brand awareness for CoolTone while improving brand sentiment for CoolSculpting
• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements.
• Participate in market research and integrate insights into tactical execution
• Lead internal and partner with external creative teams and agencies to develop, manage and execute an annual 360 degree communication calendar.
• Lead the management and maintenance of brand websites, coordinate with internal development team to ensure web updates are planned and deployed in a timely fashion.
• Provide analysis and reports on digital, OOH, social campaigns and web performance.
• Develop and manage the consumer media budget.