Location: Northeast Preferred

Position Summary:

The Associate Director, Consumer Marketing is a key member of the marketing team accountable for shaping and executing patient strategies and omnichannel marketing plans to drive brand awareness, engagement, conversion and treatment adherence for individuals at risk for severe COVID-19.

Responsibilities will span generating insights, shaping and implementing patient activation and media tactics; measurement and optimization of tactical plans to support business objectives.

This role will collaborate closely with cross-functional partners to ensure that all patient facing communications are compliant, integrated across channels, and aligned with brand objectives and the overall patient experience. The ideal candidate will bring a proven track record of successful product launch, planning, execution, and cross-functional collaboration in a dynamic commercial environment.  

Responsibilities:

• Support Marketing Director and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key media plan tactics and deliverables.
• Guide and oversee tactical implementation and ongoing optimization of the EUA compliant consumer marketing plans.
• Support development and execution of integrated launch campaigns for new product launch. Collaborate with cross-functional partners to ensure readiness and flawless execution.
• Lead development and optimization of strategic consumer marketing media plans (digital, CTV, social, search, programmatic and video) to achieve business objectives.
• Serve as in-house digital/social expert, work with agency partners to continuously optimize brand presence across key social platforms.
• Build and scale influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements.
• Lead the development of patient-facing materials and campaigns including educational resources, digital and social media content, testimonials, videos, brochures, and website content ensuring a consistent and compliant brand message across all touchpoints.
• Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.
• Partner with the HCP marketing team to ensure alignment between professional and patient messaging, creating a seamless and unified experience.
• Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed.
• Oversee agency partners to develop and execute creative campaigns across digital, print, and social media platforms.
• Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• Minimum 5-8 years of marketing experience, with at least 3 years focused on digital, social or omnichannel roles.
• Consumer marketing experience in pharma, biotech, consumer health or OTC categories desired.
• Strong understanding of pharmaceutical advertising and promotion regulations.
• Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
• Strong ability to derive actionable insights from multiple and complex sources.
• Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.
• Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited.
• Excellent communication skills both verbal and written.
• Strong preference for local candidates as in-office presence of up to 30% is required.

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