The P2P & Engagement Lead – Gastroenterology drives international peer-to-peer engagement strategy and scientific influencer activation across AbbVie’s global markets. This role ensures AbbVie’s leadership in inflammatory bowel disease (IBD) through impactful medical–commercial partnerships, data-driven engagement models, and HCP experience excellence.

As a member of the International Commercial Team, the role bridges global marketing, in-field excellence, and scientific engagement, ensuring AbbVie’s messages are delivered credibly, compliantly, and consistently across markets.

Key Responsibilities:

Strategic Commercial Leadership

• Define and lead the international P2P & HCP engagement strategy for AbbVie’s Gastroenterology portfolio.
• Partner with Area and Affiliate teams to translate global strategies into localized, high-impact engagement programs.
• Champion AbbVie’s patient-centric vision, ensuring P2P initiatives drive meaningful clinical dialogue and adoption.
• Lead planning of International Expert Forums, symposia, and advisory initiatives that reinforce AbbVie’s scientific leadership.

Peer-to-Peer Excellence

• Develop and standardize speaker and KOL engagement frameworks across markets.
• Oversee training and development of speakers and scientific advocates, ensuring content is data-driven and compliant.
• Leverage digital, hybrid, and in-person formats to expand reach and engagement quality.
• Evaluate program effectiveness through performance dashboards, KPIs, and feedback analytics.

Stakeholder Engagement & Advocacy

• Build strong relationships with regional KOLs, professional societies, and patient organizations to amplify AbbVie’s credibility.
• Partner with Medical Affairs and Market Access to align engagement strategy with evolving scientific and payer landscapes.
• Drive collaboration between cross-functional international teams to ensure message consistency and shared learning.

Commercial & Market Impact

• Align P2P and engagement initiatives with brand objectives, launches, and lifecycle priorities.
• Partner with commercial teams to identify emerging influencers and new engagement opportunities in each market.
• Ensure all engagements are executed in line with AbbVie’s compliance and governance standards.

Data, Insights & Innovation

• Use analytics and field insights to continuously refine HCP engagement strategies.
• Identify trends in scientific adoption, digital engagement, and peer influence networks.
• Drive innovation in engagement models — including virtual advisory boards, on-demand education, and omnichannel learning.