Lead all strategy development and drive tactical execution as a member of the LILETTA marketing team.  Responsible for development and execution of value propositions, positioning, segmentation, and creative development.  Develop and articulate effective marketing strategies that are impactful, executable, and easily communicated, and clinical/financially supporting for areas of responsibility.

Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, sales, medical and regulatory review, OEC, and legal) and alliance partner to identify and use insights and the patient journey to develop stakeholder specific messaging, tactics, and targeting across multiple channels while also regularly finding ways to optimize our spend to drive profitable impact.  This individual will also lead work with our strategic agency of record.

Key Job Responsibilities:

• Collaborate with Head of Marketing, agency partners, and Cross-functional business leaders to build, manage, and execute marketing plans to achieve business objectives/goals, market, and financial results.
• Drive and participate in Strategic Planning process, Plan, and workshops.
• Demonstrate and utilize holistic understanding on financial planning and metrics.
• Understand and leverage market and sector insights to recommend refinements to marketing strategies.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Manage and monitor P&L, utilizing strong understanding of potential ROI to optimize tactical spend and achieve business goals. 
• Grow brand/product penetration, share and awareness.
• Develop innovative tactics with keen insight for the brand, leveraging the patient journey.
• Direct and manage projects, including execution of marketing plans, initiatives, and tasks.
• Demonstrate strong leadership attributes and provide leadership, direction, and development for any direct reports.