The Associate Director, OTC Professional Marketing, is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This role’s key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive category leadership. Collaborating closely with internal stakeholders, field sales, trade, key accounts and customers, this person assists with product positioning, key messaging and brand strategies to drive overall performance. This person will manage various marketing programs (including media, non-personal promotion, rep delivered promotions, direct-to-physician, and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness.

Main Areas of Responsibilities:

• Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personal promotion.
• Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
• Provide brand support for national and regional congresses and society meetings.
• Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
• Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
• Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
• Collaborate closely with the trade team to support professional initiatives with retail customers.
• Collaborate and maintain a high level of communication with cross-functional partners
• Responsible for budget coordination and management
• Ability to travel up to 30%
• Supervisory responsibility: None

KEY DUTIES AND RESPONSIBILITIES:

Field Sales, Trade & Customer Focus: 40%

Analytics and Budget Management: 20%

Promotional Mix: 15%

Project Management: 15%