The Associate Director, Strategic Planning, Operations and Communications will work directly with the franchise VP, providing day-to-day strategic insights, project management, and communication support. Strategic responsibilities include dissecting data analysis creating strategic business plans. Key project management responsibilities include managing scope, project plans, logistics and schedules of major strategic and tactical initiatives in support of franchise priorities. Communication accountabilities include designing, implementing, and maintaining an internal communication infrastructure that weaves franchise priorities throughout the organizational culture to drive awareness, action, engagement and change management.

Responsibilities:

• Work directly with the franchise VP to ensure clear strategic direction and alignment between the commercial organization and IBT.
• Integrate marketing, sales, and IBT strategies to enhance overall communication and execution.
• Manage scope, project plan, logistics and schedule of strategic and tactical initiatives.
• Establish strong organizational tools to drive project progress, ensure deadlines, and project goals are met, identify and resolve issues, and escalate risks.
• Work cross-functionally with senior management and other internal stakeholders to create, socialize, optimize, and implement commercial initiatives, including but not limited to town halls, national meetings, staff meetings, executive remarks, strategic presentations, award and recognition programs and leadership development.
• Design and execute a communication strategy that brings the franchise narrative to life through compelling content, creative storytelling and engaging experiences including National meetings, town halls, and rich written, digital, and video communications.
• Develop and manage the franchise master calendar supporting sales, marketing, and internal stakeholders (cross-functional support functions) for the franchise.
• Enhance two-way dialogue with employees through the creation of new channels that enhance employee connection and engagement.
• Evaluate performance for strategic projects and communications based on real-time metrics and refine strategies based on analytics. Ensure cohesive communication across relevant stakeholders to craft franchise action plans, implement solutions, and monitor initiatives.