The team is looking for a talented and experienced individual to lead the marketing and commercial activities of our gastroenterology portfolio. Through innovative tactics and a team-oriented approach, the Brand Manager will play a pivotal role in marketing new treatment options. This position is based in Montreal (Saint-Laurent) and reports to the Marketing Manager - Gastroenterology.

Key Responsibilities:

• Develop and successfully implement the commercial marketing plan.
• Lead the implementation of tactics aligned to strategies identified in the brand plan.
• Manage and track the Advertising and Promotion (A&P) budget.
• Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
• Analyze market issues and opportunities and communicate findings to brand team and to senior management.
• Plan and develop sales promotional materials and coordinating field team meetings.
• Support the team for the planning and coordination of the national sales meeting and cycle meetings.
• Ensure successful collaboration between agency of record and AbbVie internal partners (Advertising, AbbVie Care, Patient relations).
• Work collaboratively with external vendors.
• Collaborate with Global, Area & Affiliate colleagues to optimize total portfolio performance now and in the future.