The Business Unit Manager attains Brand leadership in a changing market environment where multiple stakeholders are important. He/she realizes the Brand strategy and coordination of Brand team activities across different members/functions. The Business Unit Manager has the overall accountability for the financial performance of the Brand, with the national sales manager and the marketing team as direct reports.

Key responsibilities:

• Accountability and responsibility for allocated Brand P&L (profit & loss) and financial planning within his Therapeutic Area
• Maximize Brand sales and margin revenue, through the effective management and execution of Brand activities as per Brand plan and through effective contribution and participation in Brand team activities
• Ensure implementation of the Commercial Brand strategy and tactical Brand activities
• Looking for co-creation opportunities to further improve patient care
• Hold line management responsibilities for Sales & Marketing
• Lead the Brand team around a Brand vision and objectives that are shared by all members
• Brand team members contribute to the development of the Brand strategy through the Brand plan process in line with strategy defined by International Marketing, and ensure adequate involvement of multiple functions as relevant for the Brand
• Continuously encourage Brand team members collaboration and foster team spirit
• Accountability and responsibility for Brand team activities and processes
• Coordinate financial process connected to the Brand
• Proactively encourage Brand team members to ensure timely and high quality execution of the complete Brand planning process
• Set future direction for existing and new products and business opportunities
• Negotiate with Affiliate Management team for resources and budget for Brand team
• Coaches, develops and assesses his/her team according to company guidelines and values
• Frequently liaises with the Area Commercial Team