Purpose:

The purpose of this position is to develop, implement, and manage communication strategies that effectively support the Gulf Levant affiliate’s business objectives, enhance internal and external engagement, and strengthen the organization’s reputation within the region. The Communications Specialist is responsible for building and maintaining strong relationships with external media outlets, overseeing social media channels, managing media and social inquiries, drafting press releases and digital content, and ensuring accurate, timely information sharing to key audiences. This role drives communications efforts aligned to the scope of the function as assigned by the function leader, is accountable for developing new materials and content guided by company guidelines and regulations and manages projects with multiple deliverables. As part of the Communications and Public Affairs team, the Communications Specialist collaborates closely with employees at all levels of the organization—cross-functionally and with external vendors—to deliver impactful results according to project plans and deadlines, consistently following the AbbVie way and upholding AbbVie’s global standards and values.    

Responsibilities:

The Communications Specialist will support the effort to share the story and value of our company in the Gulf with external media, policy makers, and key stakeholders. With a focus on promoting the company’s legacy, sustainable practices, prevention initiatives, and the positive impact of our portfolio for patients, the role aims to enhance awareness, shape public perception, and contribute to patient access to our innovative products and services.

Main Responsibilities:

• Develop and execute communication plans targeting external media, policy makers, and stakeholders that highlight the company’s mission, product portfolio, and the benefits of innovative healthcare solutions.
• Draft and disseminate press releases, articles, and digital content, ensuring alignment with company strategy and compliance standards.
• Support both proactive and reactive communications activities, including media inquiries, press conferences, events, and social media campaigns.
• Build and maintain effective relationships with a range of media (press, TV, radio, online) and monitor key media and policy developments across Gulf countries.
• Assist in developing and implementing internal communication strategies and staff engagement initiatives that reinforce business objectives and company values.
• Help manage the company’s Gulf LinkedIn and social media presence to boost brand reputation, stakeholder engagement, and executive positioning, including drafting and scheduling compliant content.
• Collaborate cross-functionally with the Market Access & Pricing, Government Affairs, and Communications teams, supporting the tactical execution of strategies and projects in line with business goals.
• Ensure all communication activities adhere to legal, compliance, and business ethics standards.