Candidates for this role can be located in Illinois or New Jersey and will work out of our offices in either Mettawa, IL or Florham Park, NJ.

The Director, Consumer Marketing- Psychiatry, is responsible for all consumer-facing promotion for a large psychiatry product.   Primary responsibilities include leading: (1) creation of messaging, tactics, and programs for 2 indications of a large psychiatry product, (2) design, planning, execution, tracking, and optimization of 1-2 mass market DTC campaigns, (3) consumer-focused strategic planning work, and (4) career development of a team of 4+ marketers.

Reporting to the Commercial Vice President of Psychiatry, the Consumer Marketing Director will also partner closely with the Integrated Brand Team (IBT), Media Team, and Digital Lab to drive both planning and execution.   Externally, the Consumer Marketing Director will work with creative agency partners to deliver best-in-class DTC campaigns, messaging, tactics, and programs.

Key Job Responsibilities:

• Lead delivery of best-in-class consumer messaging, tactics, and marketing programs for 2 approved indications of a large psychiatry product
• Lead creation, execution, and optimization of TV and digital campaigns
• Design and shape consumer media strategy, TVC tracking/optimization, and digital tactic tracking/optimization in partnership with the Media Team, MABI, and Digital Lab
• Management of multiple agencies
• Lead creation of consumer sections of brand tactical and strategic plans, partner in creation of the overall brand strategic and tactical plans
• Participate in governance meetings, including launch prep and follow-up activities
• Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans
• Create and enable career development and skill growth plans for a team of 4+ marketers
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)