The Director, Consumer Marketing- Treni, will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain Treni consumers and build brand affinity and loyalty for the brand. This includes, but is not limited to TV creative, paid digital, social media (paid and organic), partnerships, and web for Treni.

• Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns for Treni. 
• Serve as the consumer lead on Treni Integrated Brand Team, coordinating a cohesive cross-functional brand strategy across consumer, customer, and medical.
• Own the Treni consumer brand budget, ensuring spend is effectively allocated and within approved limits.
• Develop the consumer targeting, messaging, content and creative strategies and lead internal creative team and external creative agencies to develop creative and content for all channels.  
• Lead the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
• Develop Treni consumer marketing programs and collaborate with cross functional team members to optimize the programs’ message and ensure consistency and flawless execution across all relevant channels (includes, but not limited to TV, digital, social, print, influencer, PR, web, partnerships, and earned media).
• Lead the implementation of marketing programs from concept to execution through to measurement, driving collaboration among internal and external partners.
• Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan.
• Manage external partners, including creative agencies and media agency to ensure partners have clear direction to execute timely and within budget.
• Lead social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion.
• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements.
• Participate in market research and integrate insights into tactical execution.
• Lead internal and partner with external creative teams and agencies to develop, manage and execute an annual 360-degree communication calendar.
• Lead the management and maintenance of brand websites, coordinate with an internal development team to ensure web updates are planned and deployed in a timely fashion.
• Provide analysis and reports on overall campaign performance, as well as individual channel performance (TV, digital, social campaigns and web performance).