Strategic marketing leader for Allergan’s skincare business (SkinMedica, DiamondGlow and Latisse) including  P+L management and close partnership with Sales Organization, Commercial Directors, R+D, Manufacturing and Operations to drive growth. This strategic leadership role oversees strategy for customer and consumer marketing for our skincare brands, coupled with ecommerce and other channels. The main channel is the HCP dispensed channel, but also a high focus on Ecommerce and further exploration in retail. This person will lead key marketing strategy and execution including branding, positioning, pricing, packaging, social media, forecasting. The skincare business is poised to have multiple product launches in the near term, so launch experience and project management is important. Also critical is strong cross functional leadership and collaboration. As a member of the US Aesthetics Marketing Leadership Team will help identify opportunities and solve for issues impacting both skincare and injectables. Specifically utilizing the skincare portfolio to boost injectable trial and usage.

Responsible for the development and execution of the professional, consumer, eCommerce and digital brand marketing strategies to promote SkinMedica DiamndGlow & Latisse awareness to all audiences (physicians and consumers). Develop and articulate a clear brand voice and ensure it is integrated throughout all internal and external communications. Create comprehensive marketing communications strategy for all target segments and audiences with an emphasis on HCP marketing strategy. 

Create, implement and analyze marketing strategies including content, advertising (digital and traditional media), public relations and promotions that drive eCommerce strategy.

Lead interface to coordinate execution across Sales, Operations, Manufacturing, Allergan Data Lab partners, R&D team and key opinion leaders. Leads SKNM projects, timely market execution, as well as being the lead on other critical issues that affect goal achievement. Lead internal and external communication strategies and tactical execution.

Leads and develops skincare team to achieve and exceed on the business’ goals and objectives along with their personal development.