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Lab Integration Marketing and Consultant Lead

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Ho Chi Minh
Posted 6 hours ago
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Job Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love

Your opportunity 

  • Leadership and Team Management:
  • Lead and manage the Product Manager team for lab integration, IT & digital solutions and the Laboratory & Workflow Consulting team.
  • Provide guidance, mentorship, and support to ensure the teams effectively execute their marketing, product management, and lab consulting responsibilities.
  • To supervise, coach relevant Senior Product Manager, Product Manager, Lab consulting lead, lab consulting and business consultant.

Marketing Strategy, Planning and Implementation

  • Building strategy and developing plan, consistent with global guidance and portfolio
  • strategy, utilizing insights gained from customer and patient segmentation,
  • environment, competitors and existing lifecycle management, specifically tailored to lab
  • integration products, IT solutions, digital products, and laboratory & workflow consulting
  • services.
  • Collaborate with cross-functional teams to align marketing strategies with overall
  • business objectives and product development plans.
  • Proactively acquires a deep understanding of the external environment (healthcare system,
  • policies and reforms) to anticipate future trends and formulates a strategic view of market,
  • competition and products erosion in short term and long term.
  • Tactical Market Planning and Implementation
  • Achieving Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy
  • Ensuring the achievement of products’ budget in approved BP and integrated marketing plan.
  • Accountable for assuring compliance’s rules & ethic code when working with Health Care Professional to strengthen the company’s image.
  • Ensure all the support for the sales team/MA team comply with relevant acts, legal demand and ethical standards and in line with marketing plan
  • Agile, Innovation and MCM apply in activities

Market Insight and Analysis

  • Analysis the market survey, market insight and identify market trends, customer needs and opportunities in the lab integration, IT and digital solutions.
  • Utilize market insights to drive laboratory automation - instrument expansion footprint and business, and shape consulting service offerings.
  • Cultivate and maintain strong relationships with key opinion leaders, healthcare providers, and industry partners to gather insights, feedback, and support for lab
  • integration products, IT solutions, and consulting services.

Product Management and Service Delivery

  • Oversee the IT & Digital Solution product management, ensuring effective product lifecycle management and alignment with market needs and company goals.
  • Manage the Laboratory & Workflow Consulting team to ensure the delivery of high-quality consulting services, addressing client needs and operational workflow optimization.
  • Collect customer insight and work with 3 rd parties company or other affiliate to develop the IT innovative solutions for Vietnam customers.

Performance Monitoring and Optimization

  • Define clear goals, actions, accountabilities and measures aligning on strategic plan and ensure business performance of portfolios in charged, the performance of Lab consultant service.
  • Harmonize operational plan across product portfolio and combine with Lab consulting service to define the comprehensive and personal solutions for each customers.
  • Stay informed about industry regulations, technological advancements, and competitive landscape in the medical device, IT, and healthcare consulting sectors.
  • Ensure compliance with relevant quality standards and position Roche Diagnostics as a leader in lab integration, IT, and consulting services.

Resources management / Marketing Excellence

  • Allocate resources in portfolios and/or in team to maximize resources based on priority and strategic view.
  • Ensuring the the good implementation of tactical plans by collaborating with cross functional team (sales force/Market access/Medical/SFE)
  • Well segmentation and targeting for products in charged.
  • Build brand communication package implement for activities to make sure quality and brand engagement
  • Design and key in charge for Portfolios/team KPIs (Lead, Lag), Sales performance
  • Professional Development and People Development
  • Develop and execute annual individual development plans to enhance performance on the job, and one which identifies knowledge and skills gaps based on business and career goals.
  • If leading team, enhance performance of marketing team members through establishment of performance dialogue with evaluation of direct reports and input into evaluation of indirect reports, including regular coaching and feedback; formal identification and satisfaction of training needs, personal development planning, talent management, and succession planning.
  • Provide strategic direction to Brand Teams.
  • Address identified needs or issues through people development plans.

Who you are

  • Bachelor or master Degree in Health/Science/Pharmaceutical or Medical disciplines
  • Multi-national companies experience at healthcare industry
  • At least 5-7 years’ experience in product management
  • MBA in Marketing will be a plus
  • Marketing and business development experience will be a plus
  • Leading team experience will be a plus
  • Conversant in both English and Vietnamese (conversational & writing)
  • Problem solving & project management skills
  • Effective verbal and written communication skills
  • Good interpersonal skills
  • Training and coaching skills
  • Computer Skills: Microsoft Office applications (Excel, Word, and PowerPoint)

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

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