The Marketing Director France & Benelux is a key member of the Country Leadership Team, responsible for leading the strategic and operational marketing agenda across the full Allergan Aesthetics portfolio. This role plays a pivotal part in shaping brand strategies, driving demand, and enabling seamless commercial execution through strong cross-functional collaboration and a deep understanding of the customer journey.

To be successful in this role, the individual must bring not only strategic marketing expertise but also proven experience in commercial or sales roles, ensuring that brand plans are closely connected to customer realities and field execution. The Director will lead a team of brand managers and digital experts while partnering with Sales, Medical, Regulatory, OEC/Legal, Finance, Business Excellence and Area/International teams.

KEY ACCOUNTABILITIES

Strategic Brand & Portfolio Leadership

• Develop and execute strategic marketing plans across the Allergan Aesthetics portfolio (Injectables, Body Contouring), ensuring alignment with global guidance and local market needs.
• Analyze market data, competitor dynamics, and customer insights to refine brand positioning and tactics.
• Lead portfolio prioritization, innovation roadmaps, and new product launches.

Sales & Commercial Integration

• Partner closely with the Sales organization to ensure marketing strategies are executable, customer-relevant, and performance-driven.
• Collaborate on campaign deployment, training, objection handling, and tools to enhance field effectiveness.
• Participate in S&OP, forecasting, and pricing discussions to ensure marketing aligns with business goals.

Omnichannel & Digital Engagement

• Lead the development and execution of omnichannel strategies, including digital content, CRM campaigns, paid media, and social platforms.
• Leverage data and analytics to continuously optimize HCP and patient engagement.
• Coordinate with Business Excellence and Digital teams to ensure performance tracking and ROI measurement.

Team Leadership & Talent Development

• Inspire and manage a team of marketing and digital professionals across France and Benelux.
• Promote a culture of agility, creativity, and cross-functional collaboration.
• Drive local marketing capabilities and succession planning.

Regional & Global Alignment

• Represent the affiliate in Area and International marketing forums.
• Customize and localize global campaigns while providing feedback and best practices from the field.

MAIN CONTACTS

• General Manager and France-Benelux Leadership Team
• Area and International Marketing and Commercial Excellence functions
• Sales Force team
• External agencies and HCPs/KOLs