POSITION SUMMARY
Accountable for Migraine Headache. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities
1. Portfolio Management
- Develop the Marketing Headache portfolio strategies to optimize the business, including Headache strategic brand plan patient type, evidence generation, promotion stories.
- Lead brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
- Cross-functional TA leadership : Collaborate with Medical and KOLs for Headache guideline/consensus
- Leverage chief neurologists for HP listing and pharmacist education platform
2. Organization Effectiveness and People Development
- Develop effective team structure to support the growth of business
- Establish competency requirement for every marketing position and performance standard for the major market programs
- Develop subordinates through coaching and training programs
3. Resource Management
- Lead team in the portfolio budget planning and control
- Input to allocate and manage in the portfolio budget sales target and P&L
POSITION RESPONSIBILITIES
Accountable
- Lead portfolio or big strategic brand strategies and plan
- Review and actively contribute to brands plan and A&P allocation
- Lead the review of product life cycle management strategy with cross function team.
- Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs
- For the big strategic brand marketing manager
- Promo Meetings: Manage compliance review of materials
- Develop promotional meetings strategy
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Shared Accountability
- Develop the OP plan and influence sales targets and brand A&P allocations
- Long-range forecasting
- Revenue adjustments, as needed
- Develop effective org. structure
- Develop MKT team competency
Qualifications:
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English
- 15 years marketing experience with above18 months SBM experience
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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