Candidates will be hired at either grade 18 or grade 19, with the specific grade determined by their experience.

The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and serves as the indication digital lead for the team.  This position will be responsible for developing and executing marketing plans for aMDD (adjunctive Major Depressive Disorder) indication to drive key consumer marketing business initiatives.  In this role, you will lead cross-functional teams to develop and execute impactful advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation.  This role reports into the aMDD Consumer Marketing Associate Director.

Key Responsibilities Include:

• Lead the development and manage execution of DTC tactics for aMDD indication to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, audio, CRM, direct marketing, in-office (point-of-care), and print, with a strong emphasis in digital communications. Opportunity to support broadcast.
• Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners.
• Apply data driven insights to participate in the development of marketing plans to evolve the aMDD strategy.
• Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing.
• Manage projects including execution of marketing plans, initiatives and tasks.  Deliver high-quality work on time, applying agile ways of working when appropriate. Always ensuring that regulatory and compliance guidelines are followed. 
• Evaluate the effectiveness of campaign strategies through measurement development to ensure positive return on investment and achieve brand objectives.
• Track and manage the consumer marketing budget while collaborating with the team to utilize resources effectively and efficiently.