Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a
public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a
Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
The Role
Veeva is seeking a Marketing Operations Manager for QualityOne to help scale and optimize our marketing engine through strong data governance, process improvement, and marketing automation. This role will own and enhance HubSpot operations, lead management workflows, reporting, and segmentation to drive efficient campaign execution and alignment between Marketing and Sales. If you are analytical, detail-oriented, and energized by building scalable systems in a fast-paced B2B SaaS environment, this role offers the opportunity to make a direct impact on pipeline and growth.
What You'll DoOwn and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practicesIdentify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarityDesign, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teamsBuild and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growthDevelop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trendsMonitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisionsCreate and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the businessRequirements3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platformStrong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governanceDemonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systemsHands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and SalesProven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insightsAnalytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency#LI-Remote
#LI-MidSenior
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at
talent_accommodations@veeva.com.
