Summary:

Meeting or exceeding sales and marketing objectives for the Eye Care Business Unit.  This will be achieved through:  

• Fostering creativity and a desire to exceed client expectations through our products, our people, and our service offering  
• Developing and implementing marketing plans 
• Communicating core messages to sales organization.  
• Ensuring that the sales team has the information and the tools they require to be competent & confident in their roles 
• Leveraging scientific support and medical resources from the region and ISM, and Global to grow the Philippines business 
• Key Opinion Leader development 
• Support overall objectives of the business unit, in addition to individual objectives. 
• Perform special projects on a needed basis. 

Key Responsibilities:

Marketing and Product Management  

• Developing strategic marketing plans for Eyecare product ranges.  Contributing to the setting of annual sales targets.  Measuring and updating plans to ensure results are on or above set annual budgets. 
• Creating and implementing innovative tactical promotional programs to support IFT activities and drive brand performance. 
• Contributing to regular business unit’s meeting in a manner that facilitates ideas, results, act fast and building bridges, consistent with our culture, that will build  success 
• Providing on-going report that helps Management team reflect on the Eye Care business.  These covers: Key Issues, Opportunities, Competitive Activity, short term projects and where appropriate progress versus agreed milestones 

Budget Management

• Managing the Eye Care Annual TMK and IMK Budget 
• Completing Finance revisions for the MFC, LE2, LE3 and LE4 budgets with accurate documentation 
• Ensuring expenditure is accurate against forecast.  Ensuring this is a >95% accurate versus quarterly goals set within Allergan. 
• Forecasting inventory accuracy requirements with the Business Unit Head and assisting the Logistics team with inventory control to maintain accuracy of sales forecasts and product requirements. 

Team Management

• Coordinating with Sales Manager to create a positive team environment through the demonstration of strong leadership behaviors and culture, including communicating deliverables of each product’s portfolios. 
• Designing and implementing achievable and strategically aligned goals that support the strategic direction of products and product portfolio. Coordinate with Sales Managers to ensure that marketing plan of each product is communicated to Sales Team.  
• Monitor the progress of these goals and provides source data for product line communications by defining product marketing communication objectives. 
• Make periodic sales call with Sales Team and/or Sales Manager to get firsthand information on trends and conditions in the market/industry and to aid sales teams in their sales efforts. 

Management of Allergan Training Programs  

• Developing budget for inclusion in the annual marketing plan  
• Selecting and managing agencies and staff involved in coordinating all training programs  
• Measuring external agencies performance versus expectations.  This will involve the development of monthly KPI’s for the agencies which are to include meetings, trainer satisfaction, timeliness of invoices, actuals versus budgets 
• Ensuring the content and processes of the training programs ensure best clinical outcomes and the trainers, attendees and any patients involved feel that each training event is professionally conducted & appropriate for a medical treatment 

Sales Force training  

• Play a supportive role in improving sales effectiveness of the Eye Care teams  
• Facilitate development and implementation of a Field force training strategy together with SFE.
• Ensure improvement of sales forces in both product knowledge and selling skills in conjunction with Sales Force Effectiveness and Training Managers 
• Support the development and implementation of key customer targeting, field activity monitoring and reporting projects such as ETMS systems and to strengthen the sales management process in the region 

Conference Management  

• Managing Allergan speakers/ workshops at various meetings throughout the year 
• Determining   various speaker programs and congress to ensure that   profile/ brand is enhanced. This will require the speakers to be chosen to bring relevant and interesting content to the various audiences; liaising with meeting organizers on agenda and content to assure a strong Allergan presence.  
• Overall management of major stand-alone roadshows throughout the year, and regional & international meetings, in consultation with ISM’s colleagues when necessary. 

Quality 

• Supporting Quality Management System, compliance related requirements and internal auditing processes.