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Product Operation Manager

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Shanghai, Shanghai
Posted 2 hours ago
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Job Description

负责面向医美机构的一站式线上运营服务平台的产品运营及推广,为客户活跃度、客户黏性等指标负责。

  1. 联动部门内以及跨部门的资源整合,包含线上线下品牌活动、跨部门内容宣发以及信息透传等,做好资源协调、节奏把控以及项目落地跟进;
  2. 负责线上平台产品运营,包括资源位管控、内容管理、活动管理、SOP梳理与执行等,与产品配合做好需求对接与落地工作;
  3. 负责小程序推广,联动互联网、新媒体等多方资源,设计创意新颖且符合业务策略方向的推广内容,找到精准的方式推广小程序,扩大平台声量,提升医美机构对平台的认知和了解;
  4. 深入了解医美行业和商家,充分挖掘客户需求,制定直播策略,做好直播话题、直播推广策划以及内部直播活动承接,打爆平台直播场域;
  5. 负责平台用户核心行为数据以及活动相关效果数据分析,并通过分析结论进行策略和方案的优化。
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