This position supports Michigan, Ohio, Pennsylvania, West Virginia, Delaware, and Washington, D.C. Candidates do not have to reside within these states, but they must live within a reasonable commuting distance to the region. The role may be hired at either Grade 18 or Grade 19, with the final grade determined by the candidate’s experience.

The Regional Marketing Manager (RMM) reports to the Associate Director, Psychiatry Marketing External Engagement and RMM Team Lead. The RMM is responsible for strategically engaging with key experts (EEs) in the Psychiatry space, building relationships and gathering insights to inform business decisions and improve patient care. The RMM is also responsible for pulling through the national marketing strategy at the regional level, supporting key programs like peer-to-peer education, and partners closely with their regions to drive business results. The RMM team is a key part of the HCP Marketing Team, and this role is ideal for an individual looking to grow their marketing skillset while regularly liaising with key experts as well as the salesforce.

Key Job Responsibilities

• Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie’s interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.
• Responsible for engagement with EEs and attendance at the key medical congresses. Supports identification and coordination of Commercial leadership engagements at key conferences.
• Provides in-depth insights based on assimilation of key stakeholder feedback.
• Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translate local area business needs into local strategies while aligning to the national marketing plan. Supports the field with resource maximization, local congress identification and innovative regional speaker programs.  Partners closely with salesforce leadership to identify and communicate opportunities and presents business plans to sales leadership 2x/year.
• Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver high-quality work in a timely fashion. Ensure that regulatory and compliance guidelines are followed.
• May be responsible for leading key team workstreams such as team compliance lead, ad board support, insight dissemination to the IBT, national congress lead support, speaker budget lead etc.
• Maintains understanding of disease and competitive marketplace.
• Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment