The Sales Representative is responsible for executing brand strategy and tactics in field sales performance.  Effectively managing assigned territory and targeted accounts for which develops and implements account plans, building strong customer relationships and addressing customer needs through SEP. Maximizing short and long-term sales performance all while placing the patient into the center of any efforts and operating within AbbVie’s business code of conduct, policies and all applicable laws and regulations.

Key Responsibilities

• Creates a pre-call plan using SMART objectives and executes post-call evaluation to continuously improve sales performance. Effectively handles objections, misunderstandings, concerns and consistently gains logical and reasonable calls to action to close on every sales call.
• Aspires proactively and continuously to serve customer needs, customer expectations and challenges to build trusted customer relationships and to achieve win-win agreements between AbbVie and customers.
• Develops and executes a Multichannel Call Plan using all available resources, a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and sales opportunities.
• Continuously builds understanding on customer needs and expectations, territory market landscape, competitors, market and customer segments/dynamics, accounts, disease, product, clinical and sales expertise and shares this market intelligence information with in-field team and sales manager to achieve alignment, to anticipate environmental changes and challenges and to optimize brand strategy and its execution.
• Differentiates AbbVie’s value proposition with health providers assigned and identifies, develops and maintains disease state experts and speakers/advocates to maximize brand performance.
• Delivers sales performance, brand KPIs, financial targets, marketing objectives, etc. to meet or exceed those objectives.