The Sales Specialist Gastroenterology is responsible for executing the Brand Strategy and Commercial Plan within their designated territory. As both an individual contributor and a member of In-Field Teams, this role aims to maximize the value proposition of AbbVie IBD portfolio in Gastroenterology. The Sales Specialist effectively manages their territory through a tailored action and call plan directed towards assigned healthcare professional (HCP) stakeholders, collaborating closely with the Sales Manager & Brand Manager to ensure alignment with strategy and provide valuable market intelligence feedback to the Brand Team. This role demands a proactive approach to customer engagement, emphasizing relationship building and strategic execution to drive the brand's success.
Key Responsibilities
- Deliver expected sales performance in own territory, while acting proactively and continuously aspiring to serve customer needs in a win-win approach
- Proactively initiate, develop and implement a growth/engagement plan, focused on key customers to exceed sales goals
- Create a pre-call plan using respective tools and effectively evaluate sales calls and post-call documents
- Develop a cycle journey plan that optimizes coverage and frequency to key customers and ensures the ability to achieve call plan metrics
- Accurately identify customer position on sales cycle. Effectively target and track resources to maximize sales opportunities, adhere to industry and AbbVie compliance requirements while managing the territory
- Use scientific data during the sales call by the appropriate use of currently approved promotional materials offering a tailored message to customer needs
- Utilize innovative approaches and resources to gain access to 'difficult to see' customers and share outcomes to a Brand team level through communication with the Sales Manager
- Complete all administrative tasks on time and accurately
- Effectively handle objections or concerns. Consistent and state-of-the-art closing/call to action on every sales call
- Analyze sales reports (CRM etc.) and strive to gain field market intelligence i.e., insights into customer needs, expectations and environmental challenges
- Partner effectively with all key internal stakeholders, e.g. In-Field & Brand team, Sales Manager etc. responding to critical business opportunities and threats to best address customer needs