About the Role

As the Senior Manager, Demand Generation, you will drive coordinated content and campaign strategies that accelerate awareness, engagement, and pipeline across the healthcare buyer journey. You will create compelling, high-performing content and manage integrated campaigns that support demand generation and strengthen alignment between marketing and sales.

Reporting into our Director of Demand Generation, you will partner with Sales, BDRs, Brand, and Product Marketing to deliver targeted messaging, coordinated workflows, and content that guides health plans, employers, and labor unions through the decision process. You will thrive in a fast-paced environment where content iteration and performance optimization are core to success.

Responsibilities

• Write high-impact B2B content including blogs, digital ads, case studies, landing pages, email nurtures, and reports tailored across the buyer journey
• Develop audience-specific messaging and content for health plans, employers, and labor unions
• Create and optimize ad copy for LinkedIn and display campaigns in partnership with Design
• Refresh and test new digital ad variations weekly to support ongoing optimization and campaign performance
• Plan and execute coordinated, multi-channel demand generation campaigns across digital ads, email, and sales channels
• Partner with Sales and BDRs to refine lead handoff processes and train teams on new workflows
• Report on campaign performance, identify conversion gaps, and optimize content strategy based on insights

Qualifications

• 7+ years of experience in growth marketing, demand generation, or content marketing, ideally within B2B healthcare or digital health
• Proven ability to create high-performing digital content and manage integrated campaigns that drive lead quality and pipeline
• Strong storytelling skills with the ability to simplify complex health and benefits topics for executive decision makers
• Experience partnering closely with Sales and BDR teams to refine lead workflows
• Hands-on experience with account-based marketing and advertising platforms such as Pardot, Demandbase, 6sense, and LinkedIn
• Highly organized project manager with strong analytical thinking and a track record of optimizing content and campaigns using data
• Comfortable operating in fast-paced environments with frequent content iteration, including weekly ad refreshes

The US base salary range for this full-time position is $140,000.00 to $160,000.00. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the salary only, and do not include equity or benefits.