Job Description Summary
Lead the definition and execution of brand and portfolio strategies, with full ownership of marketing planning, lifecycle management, and commercial performance. This role is a core member of the Brand Team, accountable for driving results through strategic thinking, cross‑functional leadership, and flawless execution.
Job Description
#LI-Hybrid
This role is based in Novartis Panama. Please note that relocation support is not available for this position: only candidates with access to this location should apply.
Key Responsibilities
- Own the development and execution of brand strategies and tactical plans, fully aligned with portfolio priorities and business objectives.
- Lead portfolio lifecycle management initiatives, ensuring consistent monitoring of market performance, key KPIs, and brand results.
- Analyze market trends, sales performance, competitive landscape, and commercial data to generate actionable insights and strategic recommendations.
- Drive sales forecasting and demand planning in close collaboration with finance and commercial teams.
- Lead the development, approval, and deployment of promotional materials for the sales force, ensuring compliance with internal processes and standards.
- Act as the main marketing point of contact for cross‑functional stakeholders (medical, access, regulatory, finance, commercial partners), ensuring aligned strategy and execution.
- Own budget planning, tracking, and optimization of promotional and tactical investments.
- Lead commercial planning cycles, field force follow‑ups, and ongoing performance reviews, proactively identifying risks and opportunities.
- Ensure strong alignment between strategy and execution in the field, acting as the guardian of brand priorities.
Essential Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of experience in brand management, marketing, or commercial roles with clear ownership responsibilities.
- Proven experience managing brand strategies, portfolio planning, and commercial initiatives.
- Strong analytical capabilities with experience translating data into strategic decisions.
- Ability to manage complexity and lead multiple priorities in a matrix environment.
- Excellent communication, influencing, and stakeholder‑management skills.
- English proficiency (intermediate–advanced level).
What Will Help You Succeed
- Previous experience in the pharmaceutical, healthcare, or consumer goods industry.
- Strong exposure to cross‑functional leadership and end‑to‑end project ownership.
- Strategic mindset combined with executional excellence.
- High accountability, autonomy, and learning agility.
- Motivation to continue growing into senior marketing or commercial leadership roles.
Benefits and Rewards
Commitment to Diversity & Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis
Helping people living with disease — and their families — takes more than innovative science. It takes a community of smart, passionate people like you. Together, we collaborate, support, and inspire one another to deliver breakthroughs that change patients’ lives.
Ready to create a brighter future together?
https://www.novartis.com/about/strategy/people-and-culture
Skills Desired
Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility (Inactive), Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)
