AbbVie Hungary is seeking a Brand Manager for Hematology to strengthen the commercial organization and drive patient-centric brand strategies across our hematology portfolio. The role sits within a highly matrixed environment, working closely with In-Field Teams, Medical, Market Access, and Global counterparts.

This position plays a critical role in translating patient and customer insights into impactful brand strategies, ensuring strong execution while fully adhering to AbbVie’s Business Code of Conduct, internal policies, and all applicable laws and regulations.

• Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets.
• Works effectively within the matrix, including the IFT and BT as appropriate; proactively represents functional and IFT interests, collaborate with Brand Team and In-Field Team members, support cross-stakeholder discussions (with Key Opinion Leaders within the legally and ethically permitted framework and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
• Keep regular In-field team training with marketing messages. Work closely with the In-Field team to meet their needs, communicate strategy and service their issues.