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AbbVie is hiring a

Marketing Manager (Migraine Therapeutics)

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Shanghai, Shanghai
Posted 6 hours ago
1 views

Job Description

This position plays a pivotal role in leading the launch of AbbVie's migraine portfolio assets. The Marketing Manager will lead cross-functional teams to develop, execute, and refine brand pre-launch strategies.

Key Responsibilities:

  • Refine and execute brand strategies for migraine therapeutic product launches and lifecycle management.
  • Lead and coordinate cross-functional teams(Medical, Market Access, Market Research, Regulatory, Legal & OEC etc.) to ensure alignment and effective implementation of brand launch strategies.
  • Oversee development of promotional material, internal and external communications, and ensure compliance with local and global regulations.
  • Monitor market trends, analyze competitive landscape, and proactively adapt strategies to drive brand performance.
  • Manage brand- related budgeting and resource allocation.
  • Track and report on performance metrics, identify areas for improvement, and drive impactful actions.
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