Role Overview:
This role is ideal for a strategic, hands-on marketer with strong operational acumen and a results-oriented mindset. As the Multichannel Marketing & Commercial Operations Manager, you will drive the Digital Transformation and commercial success of AbbVie’s specialty care brands.
With a focus on leveraging innovative digital, omnichannel, and B2B strategies, you will lead the orchestration of marketing, sales, and operational execution across the product lifecycle while efficiently managing day-to-day marketing operations.
Key Responsibilities:
- Lead digital marketing strategy and execution for specialty care brands, ensuring effective use of email, content marketing, and online advertising across platforms.
- Manage Customer Relationship Management (CRM) systems (e.g., Veeva CRM) to enable seamless omnichannel campaigns, sales alignment, and HCP/customer engagement.
- Create and execute integrated marketing campaigns, including design of promotional materials, digital content, and multichannel messaging.
- Develop, execute, and analyze large-scale B2B events, webinars, workshops, and virtual conferences focused on reinforcing brand legacy, educating stakeholders, and expanding the commercial network.
- Ideate and/or provide support for any BD&L activity such as managing partnerships and lifecycle initiatives for mature/off-patent products, and collaborating with supply chain for optimal market availability
- Collaborate with sales and business teams to develop sales forecasts, monitor market trends, and support demand planning.
- Analyze and report on campaign performance, omnichannel effectiveness, customer insights, and market trends to inform commercial decision-making
- Serve as a champion for digital transformation within the commercial and marketing teams by influencing best practices, process optimization, and capability building across marketing operations
- Maintain strict compliance with pharmaceutical industry regulations, data privacy, and internal policies for all operations and communications.
