The Omnichannel Experience Director serves as the Omnichannel lead for the Neuroscience Business Unit within the Digital Lab overseeing the Brand Team relationship. This role is accountable for orchestrating omnichannel execution that translates brand priorities into consistent, high‑impact customer experiences. The Director brings clarity, coordination, and governance to complex brand demands - enabling faster time‑to‑market, improved ROI, and cohesive execution across digital channels.

Responsibilities:

• Serve as the primary Omnichannel Digital Lab partner to Neuroscience Brand Teams, cultivating and sustaining strong, trusted relationships that ensure alignment between brand business needs and Digital Lab services.
• Translate brand strategies and objectives into scalable, enterprise‑ready omnichannel plans that drive measurable business outcomes and customer engagement across the Business Unit.
• Lead cross‑channel orchestration and journey sequencing across digital touchpoints (e.g., web, email, SMS) to deliver cohesive, high‑impact customer experiences.
• Establish, enforce, and continuously evolve omnichannel experience standards, governance models, and execution frameworks to ensure consistency, quality, and scalability.
• Develop a deep understanding of brand priorities and guide Brand Teams in leveraging the most relevant Digital Lab solutions, identifying opportunities to extend and optimize digital solutions across the Business Unit.
• Provide strategic leadership over the planning and execution of omnichannel and Digital Lab initiatives, ensuring projects are delivered on time, within scope, and meet or exceed brand and stakeholder expectations.
• Oversee end‑to‑end planning, intake, prioritization, and delivery of omnichannel initiatives within the Digital Lab, continuously improving workflow processes to enhance transparency, efficiency, and consistency.
• Guide Brand Teams in navigating Digital Lab capabilities, clearly articulating prioritization, trade‑offs, and execution approaches to address evolving business challenges.
• Provide indirect leadership to cross‑functional Digital Lab teams by briefing them on new business needs, facilitating solution ideation and co‑creation, and packaging recommended solutions for Brand Marketing partners.