Talent will be hired at a level commensurate with experience.

This geography covers the following states: OH, KY, IN, IA, NE, SD, ND, MN, WI, MI, IL

The Rheumatology Thought Leader Liaison (TLL) will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the TLL works within a team-based environment to optimize brand performance across AbbVie Rheumatology.

The TLL will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of marketing strategy and execution.  This field-based marketing role will be responsible for the optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

Key Responsibilities:

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Lead consulting sessions and External Expert engagements to gather real-time insights, validate trends in National and Region markets, and generate actionable recommendations in support of brand and business objectives.
• Connect HCPs with cross-functional partners to support partnership opportunities and elevate patient care.

Strategic Marketing

• Provide real-time qualitative insights to cross-functional partners to address business needs and inform brand strategies and tactics.
• Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.
• Responsible for understanding a geographical area’s competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Lead the execution of key national/regional conferences and provide strategic support for state society meetings.
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance.

Key Skills

• Understanding of Rheumatology disease state and competitive landscape.
• Ability to provide in-depth insights based on the brand’s key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results.
• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.