Scope

Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:

• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&OP preparation
• 1-year Financial Plan & Long-Range Plan

Analysis to Insights

Responsible for:

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection

Customer Strategy

• Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives

Effective Engagement

• Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materials
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team

Internal & External Stakeholder Alignment

• Leverage on strong relationships with international and local internal Stakeholders
• Demonstrate a comprehensive understanding of the external Stakeholders’ needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships