The Strategic Insights Manager is pivotal in defining business priorities, exploring possibilities, and addressing challenges through data insights, ensuring the current and future success of the business. The primary focus is on maintaining master data integrity and managing systems to collect, analyse, report, and predict business trends. This role requires strong analytical, planning and problem resolution skills with a key focus on distilling complex data into actionable insights and outcomes for the business.
KEY DUTIES AND RESPONSIBILITES
- Provide analytical support utilising various data sources (e.g., SAP, Valign, Veeva, Connect, Salesforce, ABS).
- Develop and manage dashboards and reports to meet business needs.
- Lead the maintenance of reporting systems (Connect, Metaconnect) for weekly, monthly, and quarterly sales reports.
- Automate reporting processes using Power BI.
- Identify new and emerging trends in data management, AI, and visualisations to apply innovative data management and visualisation capabilities to the business.
- Incorporate machine learning and automation into current reporting processes.
- Serve as the subject matter expert for Power BI visualisations.
- Manage the external customer reporting process, ensuring daily reports are securely saved on Abbvie SharePoint via automated processes.
- Lead Metaconnect source data cleansing initiatives in collaboration with the local SAP master data team.
- Execute segmentation, targeting and territory realignment initiatives alongside the Head of Business Excellence
- Lead the quarterly target clinics identification process with Head of Business Excellence
- Facilitate the quarterly clinic-level forecasting process, rolling up data to larger chains and regions.
- Analyse the effectiveness of promotional programs and pricing adjustments.
- Evaluate compliance with corporate agreements and contracts.
- Collaborate with the Head of Business Excellence to set reasonable sales targets.
- Calculate achievements against targets for the Facial Aesthetics Business, Coolsculpting, and KAM teams on a quarterly, half-yearly, and annual basis.
- Prioritise tasks and projects to deliver quality solutions to high-priority business issues.
- Ensure all business activities comply with relevant legal requirements and ethical standards.
- Create informative, concise, and commercially focused business review presentations relevant to key business issues.
- Participate in key projects and initiatives as required.
- Take ownership of key components for commercial analytics as required by the Business Excellence Lead
- Report any adverse event within 24 hours as per Allergan’s policies and procedures.
- Proactively participate in AbbVie’s WHS programs, adhere to policies and always promote a safe work environment.
- Adhere to Allergan’s / AbbVie’s internal codes of conduct and compliance processes.
- Other ad hoc duties such as administrative duties, as requested.