AbbVie Rheumatology encompasses SKYRIZI and RINVOQ as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will focus on either SKYRIZI or RINVOQ to develop and deploy analytic solutions based on business needs across the brand to pull through brand strategy and tactics at a national and sub-national level.

This position’s primary objectives: Lead the US Rheumatology Analytics (for either RINVOQ or SKYRIZI) team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.   

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead or contract external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics