Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

Responsibilities

• Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results.
• Drive and participate in business and marketing plans process.
• Demonstrates and utilizes holistic understanding of financial planning.
• Lead and manage direct teams and external partnerships.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Manage and monitor P&L of product responsibilities.
• Grow brand/product penetration, share and awareness.
• Develop next generation product and/or product enhancements & experiences, leveraging the patient journey.
• Direct and manage projects including execution of marketing plans, initiatives and tasks.