The Executive Director of Marketing for a Allergan’s Plastic and Regenerative Medicine business is responsible for leading all marketing efforts to drive growth, enhance brand awareness, and support sales objectives. This key leadership role will set strategic direction, manage the marketing team, and oversee the development and execution of comprehensive marketing plans targeting healthcare professionals, hospital procurement teams, outpatient surgical centers, providers, and payers. 

Key Responsibilities: 

• Lead and mentor the marketing and surgeon training team, fostering a high-performance culture 

• Collaborate closely with cross function teams (sales, corporate accounts, pricing/contracting, medical affairs, operations, finance, R&D, regulatory, compliance and clinical teams) to ensure integrated execution of brand initiatives.  

• Develop and implement multi-year marketing strategies aligned with business objectives and regulatory requirements  

• Partner to help shape the product pipeline and ensure alignment with market needs, customer insights, and long-term commercial strategy 

• Oversee product launches, ensuring effective go-to-market plans and positioning for hospital and outpatient surgical environments 

• Manage market research, competitive analysis, and customer insights initiatives, especially focused on hospitals, outpatient surgical centers, and other key stakeholders 

• Build and maintain relationships with decision makers in hospital systems and outpatient surgical facilities 

• Drive digital marketing, advertising, public relations, and event strategies targeting institutions, healthcare providers and patients active in hospital and outpatient surgery 

• Monitor and report on marketing KPIs and ROI with special focus on hospital and outpatient market segments 

• Advocate for the company at industry conferences, hospital events, and professional gatherings 

• Ensure compliance with medical device industry regulations and standards across all targeted environments