Purpose:
• Execution of marketing and sales strategies to optimize brand performance based on market needs.
• Leading the In-Field Teams’ to execute marketing & sales initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patients' needs at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

• Actively engage with multiple stakeholders to foster gathering of insights.

• Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate and multi-channel and digital campaigns.

• Share In-Field best practices, and support In-Field Teams in their tactical executions to align In-Field Team activities.

• Support marketing colleagues in the development of marketing materials, in gathering information for forecasting and KPI monitoring.

• Organize and coordinate symposiums, congresses on national & international levels.

• Collect feedback about market condition changes, competitor activities, etc., and forward this information to the management and the team.

• Execute digital transformation and support IFT in implantation.• Differentiate AbbVie’s value proposition with health providers assigned and identify, develop and maintain disease state experts and speakers/advocates in order to maximize brand performance.