AbbVie’s Rheumatology Franchise is looking for a strong Senior Manager, Marketing Analytical candidate to join a high-performing team supporting Sales and Marketing initiatives.  In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders in support of brand strategy.  You’ll use your analytics expertise and relevant data to identify trends in performance and build a narrative around appropriate strategic and tactical adjustments to drive increased business performance. You will be expected to partner with Brand and Sales Leadership to align Marketing strategies and key priorities while supporting the current and future portfolio.  A successful candidate must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. 

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics