Marketing Planning

• Conduct joint field calls with the sales team to analyze customer needs, market trends and competitive information, identify actionable market opportunities and translate insights into prioritized business growth initiatives.
• Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget; coordinate regional implementation with clear owners, milestones and success measures, and closely follow up on progress to resolve execution barriers.
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

• Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Drive product promotion and growth initiatives to increase market share; translate identified market opportunities into concrete action plans and track execution and business impact.
• Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
• Work with other function management team cross-functional teams and the sales organization to ensure the cross functional alignment of align product strategiesstrategies, secure implementation commitment and drive project delivery through regular progress reviews and timely corrective actions.
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in the therapeutic area
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions