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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Hong Kong, Hong Kong

Job Description:

Job summary

- Drive execution of APAC regional initiatives for EndoMech and Energy platform products, delivering clinical-solution and specialty-focused strategies and executions across Colorectal, Thoracic, Bariatric, GYN and HPB to support increased adoption, revenue, and clinical-outcome impact.

Core responsibilities

• Implement APAC execution plans for EndoMech and Energy platforms, aligning platform messaging, clinical value propositions, and go-to-market activities to meet revenue and margin targets.
• Deploy clinical-solution/specialty strategies for Colorectal, Thoracic, Bariatric, GYN, HPB and other specialties, informed by patient pathways, competitor products, customer preferences, and local market dynamics. (Science of Stapling (SoS), Science of Energy (SoE) Executions)
• Deploy procedure type solutions and recommendations to upgrade surgeries for better outcomes. This includes procedure upgrades from Open to Lap and Fusion surgery expansion in Robotic procedures
• Partner with Regional Product Lead to align clinical messaging, KOL engagement and procedural adoption tactics with product rollouts. 
• Collaborate closely with Prof‑Ed, Sales Enablement, Com‑Ed, GSMs, HEMA and Medical/Clinical Affairs to shape specialty initiatives, and market-specific educational roadmaps.
• Run advisory boards (CIF and TAB) and structured insight sessions with regional KOLs to surface clinical evidence gaps, procedural needs, and training priorities.
• Partner with regional surgical associations and societies to cultivate external clinical leadership and surgeon advocacy.
• Monitor initiative execution, capture learnings, and feedback into regional strategy, product, and evidence plans.

Qualifications:

• 5-10 years of overall experience in healthcare or medical device industry
• Minimum 2 years of marketing (product and/or Specialty ) experience
• 2+ years of sales experience
• Proven track record in strategic planning, stakeholder engagement, and execution of customer events
• Ability to work closely with surgeons’ network

Key Skills & Experience

Organizational

• Able to drive business results with strong ownership
• Keep overview of market dynamics nationwide
• Strategic & tactical thinking to develop markets and early adopters
• Ability to navigate complex, matrixed environments and influence cross-functional teams

Soft Skills

• Open minded personality able to motivate team for new tasks
• Strong collaborative mindset with local marketing/sales organization
• Sense of urgency to meet customers’ unmet needs
• Willingness to explore new opportunities & ideas

Business Acumen

• Ability to prioritize opportunities & assist countries in building Regional and local strategies
• Strategic thinking and tactical execution ability
• Persuasive communication

Interdependent Partnering & Influence Management

• Partner with supporting partners & commercial partners to achieve together  
• Ability to manage complexity – requirements of the organization along with external customers

Other Requirements:

• Willingness to travel internationally (approx. 30%)

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility