The Associate Marketing Director works in concert with the Director of Marketing and serves as the indication lead for the team. This position will be responsible for leading the strategy and tactic development to drive key consumer marketing business initiatives.  In this role, you will serve as the subject matter expert for the brand team, developing and articulating effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for all areas of responsibility (product/indication/channel)

Responsibilities

• Collaborate with the Marketing Director and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
• Drive and participate in business and marketing plans and process. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Lead development and manage execution of DTC tactics to drive brand awareness, acquisition, and conversion initiatives through a variety of channels. Broadcast/media experience is required
• Direct and manage projects including execution of marketing plans, initiatives and tasks.  Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed. 
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Lead the creation, management  and terms of the scope of the agency. Provide clear direction, and aid in oversight of all aspects of agency relations.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
• Lead and manage direct teams and external partnerships with all vendors.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Manages one direct report
• Exhibits the AbbVie Ways of Working