This position supports the development and execution of marketing strategies and tactics at the Global, Areas, and Country-Affiliate level for the Ozurdex therapy area. Collaborates and engages with a cross-functional team, which includes (but is not limited to): market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning. 

Key Responsibilities Include: 

• Generate marketing insights that inform strategic and tactical plans for Ozurdex 
• Identify commercial opportunities to advance efforts towards brand objectives and goals within Ozurdex 
• Create and drive multi-stakeholder initiatives as part of the overall Ozurdex brand strategy and lead communication strategy 
• Develop marketing tools/resources to optimize impact and efficiently navigate the formal approval process 
• Lead marketing activities such as segmentation, targeting, positioning, promotional materials/tactics, advertising, and promotion within assigned budget 
• Support affiliates for HCP promotions through innovative and impactful Ozurdex strategies and tactics 
• Manage budgets and maximize resources for the Ozurdex portfolio 
• Contribute to AbbVie’s leadership position in Ozurdex 
• Project management and collaboration with vendors and agencies to lead creative and communication strategies 
• Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals 
• Contribute within area of responsibility to business and marketing plans process 
• Partner with cross-functional teams and develop external partnerships in Ozurdex 
• Influence business leaders and collaborate cross-functionally to deliver business results