The Associate Director of Patient Services Marketing will lead the strategic direction and execution of integrated patient access marketing initiatives for the RINVOQ Rheumatology franchise across APS provider and patient workstreams. This role serves as a subject matter expert in provider and patient access strategy, translating care model priorities into actionable plans while driving cross-functional alignment and communication across a highly matrixed organization, including brand, market access, legal, finance, and communications partners.

Responsibilities

• Lead integrated rheumatology access strategies and plans that translate care model priorities into effective marketing execution.
• Serve as a subject matter expert for provider access strategy, patient journey planning, segmentation, and resource development.
• Partner closely with the rheumatology brand team, Field Reimbursement Managers (FRMs), and key stakeholders to advance access priorities, align messaging, and support efficient resource utilization.
• Develop rheumatology-specific messaging and educational strategies that enhance provider engagement and patient understanding.
• Guide digital and content initiatives that strengthen the provider and patient experience across channels.
• Collaborate with the Training team to strengthen field force effectiveness through clear messaging, tools, and enablement support.
• Lead APS strategic brand planning to ensure alignment with brand imperatives.
• Support financial planning cycle, purchase order tracking, and ongoing monthly budget management.
• Contribute to cross-functional launch readiness.
• Oversee agency coordination, budget management, and executional pull-through.