This is a remote position with up to 50% domestic travel required. Candidates may reside anywhere in the United States.

The HCV Associate Director, Thought Leader Liaison (TLL) is national in scope and responsible for the strategic direction that uncovers and accelerates MAVYRET business results. This includes 1. driving perceptual differentiation in the market of both AbbVie and MAVYRET, 2. identifying & optimizing HCV elimination partnerships, and 3. strategically unlocking market growth opportunities. They lead a team of regional TLLs that serve as the in-field marketing leaders that execute upon set strategy.

Key responsibilities: 

• Deep understanding the HCV market drivers, competitive landscape, and provider dynamics, ensuring evolution of these elements are reflected in brand strategy. 
• Sets TLL strategy and collaborates on HCP and Consumer marketing strategy, resource optimization, and tactic development. 
• Partners with Senior Leaders to identify key marketing opportunities/projects nationally.  
• Acts as a conduit between sales and marketing to effectively bridge the communication and business gaps and quickly act on opportunities both nationally and regionally.  
• Set KOL strategy and lead in-field execution, including identifying future leaders that accelerate business results. Plans all externally facing activities that liaise with KOLs (Sponsorships, Conventions, AdBoards, etc.).  
• Leads a team of regional TLL’s in in the development and execution of customized marketing plans to ensure optimized tactical execution of key business initiatives as measured by key performance indicators. 
• Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing and BTS. 
• Manage TLL promotional budget.  
• HCV specific considerations: 
• Identify opportunities and establish account-based execution plans within alternative, low barrier treatment models (ex: SAMSHA grant recipients). 
• Oversee, and continuously, evolve the HCV elimination (“ELIMINation”) program to maximize strategic impact.   
• Ensure TLL team function as strategic connectors from external opportunities to internal execution teams.   
• Maintain contractual obligations for specific Medicaid exclusive states, including thoughtful partnership with external state partners.   
• Create strategy that drives smart market growth and oversee execution of that strategy ensuring business results are tracked and met.