The Associate Director, Consumer Marketing will actively contribute to the development and execution of consumer marketing strategies and tactics for SKYRIZI’s Crohn’s Disease indication. This role partners cross-functionally to translate patient insights, market trends, and brand objectives into integrated, compliant, and effective consumer marketing programs. The Associate Director serves as a subject matter expert for consumer marketing within the Gastroenterology organization and manages internal and external partners to help drive brand growth and improve patient experience.

Key Responsibilities

• Lead the continued evolution, tactical plans and ongoing optimization for the SKYRIZI Crohn’s Disease indication
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, digital & social media, and video including broadcast TV
• Collaborate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management to ensure brand consistency and promotional compliance
• Provide leadership, coaching, and development for direct reports
• Leverage market trends, consumer insights, and competitive intelligence to inform strategy and optimization
• Define and evaluate campaign metrics to assess performance, improve effectiveness, and support return on investment
• Prepare materials and present to executive leadership
• Manage the marketing budget and prioritize multiple projects to ensure timely execution
• Drive growth in brand/product penetration, share, awareness, and patient requests