Purpose

The Creative Director, Content Strategist is part of a team of 45+ strategic and creative thinkers in an in-house marketing communications and events agency for AbbVie. The team (creative directors, designers, motion artists, writers, and account managers) supports internal and external communications across Corporate, R&D and Commercial pillars of the company – partnering with cross-functional stakeholders that represent over 30 brands across 80+ countries.

Responsibilities

• Leverage big-picture thinking, storytelling, and research insights to develop and implement internal and external communication plans, campaigns, promotional materials, and meeting/event deliverables for teams across the entire enterprise.  Items may include:
  • Themes and Tag lines
  • Video Scripts
  • Internal Awareness Campaigns
  • Disease State Awareness Campaigns
  • Product launch support
  • Leadership Messaging
  • Training Tactics
  • Team-Building Initiatives
  • Culture Change Initiatives
  • Award and Recognition Programs
  • Show scripting and speaker talking points
• Determines a project’s direction (both conceptually and holistically) working with incomplete information and ambiguity.
• Builds a good rapport with clients to nurture team relationships.
• Provides content positioning to align with strategic direction
• Ability to manage their own time and also help manage the work of the other creative staff & external vendors over whom they may not have direct authority in collaboration with the Account Teams, Resource Center, the Management Team & their fellow Creative Directors. 
• Works with Traffic Manager, Creative Director and Account Team on development and clarification of project scope, timeline, and budget, and share accountability in delivering against project requirements and client expectations.
• Communicates timely and accurate information as project progresses, meet deadlines, and execute quality standards.
• Anticipates project needs and proactively provide expertise and innovative solutions to meet them.
• Tracks time daily and meet established utilization numbers for this function.