Role Overview

We are seeking a proactive, agile, and commercially minded Growth Marketing Manager to support and execute marketing campaigns across our core genotyping solutions portfolio with a focus on demand generation. This includes DNA extraction, PCR, genotyping, next generation sequencing products and services

Reporting to the Associate Director of Growth Marketing, , you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell, upsell, and account-based marketing (ABM) strategies. With ownership over your campaigns and exposure to a broad range of stakeholders and product lines, you’ll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.

A growth mindset, strong communication skills, and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services
• Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
• Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
• Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
• Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
• Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
• Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
• Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
• Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
• Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting and campaign strategy.
• Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
• Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
• Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards and presentations - ensuring alignment, transparency, and shared accountability across teams.
• Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs.
• Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
• Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
• Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
• Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.