AbbVie’s APEX (Analytics and Performance Excellence) team is looking for a strong analytical candidate to join a high-performing team supporting Sales and Marketing initiatives. This role will be a trusted advisor to SKYRIZI Gastroenterology commercial leadership, leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy.  The Manager of Marketing Analytics will design, implement, manage, analyze, and effectively communicate marketing analytics and related initiatives. This individual will derive high-impact learnings from behavioral analytics, which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub-national level. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. 

This role will collaborate with key APEX partners (Patient Services, Market Access, etc) and other cross-functional partners and internal customers such as Finance and Marketing to design, build, and implement reporting, analytics, and optimization solutions as well as develop a holistic perspective and recommendations to commercial team stakeholders.

Major Responsibilities:

• Serve as the analytics partner to the SKYRIZI Gastro commercial team, delivering a broad range of solutions from reporting and tracking to advanced analytics in support of key business questions and strategic priorities.
• Generate insights and business implications from patient, physician, account, and practice-level analytics to deepen understanding of market dynamics, brand performance, and growth opportunities; contribute to monthly business reviews and annual brand planning; and develop fact-based recommendations to optimize performance.
• Apply strong knowledge of pharmaceutical data, data science, innovative analytic approaches and advanced models to develop robust, business-relevant analytics and synthesize findings into clear, compelling narratives.
• Partner effectively with internal stakeholders, cross-functional teams, vendors, and external suppliers to shape analytic strategies, deliver integrated insights, and expand the use of advanced analytics methods.
• Ensure all marketing analytics activities are conducted in compliance with financial, legal, and ethical guidelines.