1-Integrated Access Strategy Development:

•Develop & implement market access strategies that align with the overall business objectives & support product launches and lifecycle management.

•Conduct in-depth analysis of the payer landscape & healthcare systems to identify opportunities & challenges for market access.

2-Lead the Pricing and Reimbursement Strategy:

•Develop optimal pricing strategies that align with market needs & company goals.

•Lead efforts to secure reimbursement for products by engaging with key decision-makers & stakeholders.

3-MkA Stakeholder Engagement:

•Establish & maintain relationships with healthcare authorities and payers.

•Collaborate with medical, regulatory, & commercial teams to ensure alignment & consistency in market access initiatives.

4-Health Economics & Outcomes Research (HEOR):

•Prepare Value Dossiers.

•Utilize HEOR data & evidence to support value propositions & demonstrate the clinical & economic benefits of the company's products.

•Collaborate with external partners & organizations to generate & disseminate relevant health economic evidence.

5-Compliance and Regulations:

•Take the lead on all access program in Morocco for all brands & ensure full adherence to company policies.

•Ensure adherence to local & international compliance standards in all market access activities.